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• About TILT
• asrecommended
• Door to Door
• Campaign Management
• Targeting
• Planning
• Distribution
• Print
• Creative
• News
• Blogs
• Contact

Homepage _ Door to Door _ Distribution

Distribution

Distribution selection depends upon the product and target audience. TILT's only alliance is to ROI, not any particular channel.

Royal Mail

Advantages:

• Reliable distribution - 100% coverage
• Kudos of arriving with personal mail
• Maximum 3-non-competing items
• Distress rates - up to 10% saving

Disadvantages:

• Long lead times
• Availability issues
• Inflexible working practises
• Higher CPT

Free Newspapers

Advantages:

• Low CPT
• Short lead times
• Few availability issues
• End of week delivery suits retails

Disadvantages:

• Less reliable distributions
• Clutter factor - up to 15 items
• Competing items
• Poor rural coverage

Solus

Advantages:

• Single item delivery
• Short lead times
• Few availability issues
• Any level of targeting

Disadvantages:

• Least reliable distribution
• Delivered by casual workforce
• High CPT
• Poorer rural coverage

Related...

The People

Find out about the TILT team!

Approach

Tilt is the UK's no. 1 specialist for all your direct marketing needs.