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Insurance
The asrecommended Insurance directory has been a fantastic success from its inception and is now a banker title for most media budgets. The directory covers all forms of Insurance including motor, home,bike, breakdown, travel, pet and life.
The Insurance directory is an A5 format collaborative campaign with promotions from the UK's leading Insurance providers contained within a glossy cover to provide the optimal environment for brands. A built in comparison section helps the consumer keep track of their quotes. There are also editorial tips on various Insurance products.
The directory produces the lowest CPQ and CPS figures due to its targeting, design and restricted number of brands.
Key Features
- Delivered by Royal Mail door to door
- Targeted on response and renewal
- Distributed on non-competing basis
- Floods and subsidence areas removed
- High impact item with a low CPT
- Long dwell time in the home as a useful reference directory for insurance
Targeting
- ABC1C2
- Homeowners
- High Car Ownership
- Responders to direct insurers
- High disposable income
- Doordrop responsive sectors
- High renewal propensity
Documents...
2010 asrecommended scheduleDownload our schedule for 2010
asrecommended Insurance 2010 Media PackDownload our Media Pack for Insurance 2010
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Lifestyleasrecommended Lifestyle 50+ targets the over 50s financially active market.
asrecommendedasrecommended delivers high volume, low cost per enquiry and cost per sale figures enabled by a comprehensive knowledge of the door drop channel. Campaigns are based on intelligent data analysis sources and planning with campaign management solutions unrivalled in the unaddressed UK door drops market.