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Lifestyle
The asrecommended Lifestyle Fifty Plus directory is a consumer publication covering all products suitable for the overs 50's market. The directory includes major UK brands and extensive editorial and tips on various lifestyle products.
The Fifty Plus directory is an A5 format collaborative marketing with promotions from the UK's leading companies contained within a glossy cover to provide the optimal environment for brands. A built in product guide section helps the consumer research different products along with a handy notes section.
The directory produces the lowest enquiry and customer cost figures due to its targeting, design and restricted number of brands.
Key Features
- Delivered by Royal Mail door to door
- Targeting at financially active groups
- Distributed on non-competing basis
- High impact item with a low CPT
- Long dwell time in the home as a useful reference directory for different products
Targeting
- ABC1C2
- Over 50 age group
- Homeowners
- Financially active
- High disposable income
- Doordrop responsive sectors
Documents...
2010 asrecommended scheduleDownload our schedule for 2010
asrecommended Lifestyle 50+ 2010 Media PackDownload our Media Pack for Lifestyle 50+ 2010
Related...
Insuranceasrecommended Insurance holds insurance products such as motor, home, bike, breakdown, travel and pet.
asrecommendedasrecommended delivers high volume, low cost per enquiry and cost per sale figures enabled by a comprehensive knowledge of the door drop channel. Campaigns are based on intelligent data analysis sources and planning with campaign management solutions unrivalled in the unaddressed UK door drops market.