Targeting

You may have a great creative and a fantastic offer but without precise targeting your campaign will never fulfil its potential. Getting your proposition to the right homes is critical to delivering the low cost per response/acquisition and ROI figures leading companies demand.

TILT believe passionately in pushing the boundaries of data driven techniques. Whether you are just beginning on the path of understanding your consumers or you are ready for bespoke modelling techniques using a multivate approach, we can help.

TILT also use various geodemographic packages whether its ACORN, MOSAIC or CAMEO, in addition to our own bespoke modelling software which provides clients with the optimum targeting techniques. We will also use any data streams that are predictive of results such as land registry data or market propensity overlays.

Geodemographics work on the principle that the people who live in similar neighbourhoods tend to have the same kind of products and brands. By identifying different types of neighbourhood and linking them together, TILT can deliver your proposition to specific target areas. this is the basic approach to targeting and forms the basis for future modelling techniques.

Bespoke modelling is for advertisers who have gathered a wealth of data from D2D campaigns and who want to refine their ROI further as well as understanding the key aspects:

Frequency
Saturation points
Creative behaviour
Performance degradation
Response/Conversion elasticity

Whatever your needs, TILT will guide you every step of the way.

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